DON'T

SELL

SUSTAINABILITY,

ACT

WITH

CONSCIENCE.

私たちは

持続可能性を

販売する

のではなく、

良心をもって

行動を

しています。

우리는

지속

가능성을

판매하는

것이

아닙니다.

다만,

양심에

따라

행동합니다.

Dec 1 - Dec 30

Dazzle This Season of Giving

Receive a complimentary lab-grown diamond bracelet when you buy any two selected items at our K11 MUSEA popup store.

Speak to our staff for more information.

you spoke. we listened.

the lab-grown store

NOW OPEN

Permanent Jewelry service is available upon reservation, free with a net purchase of HKD $5,000 or above for all online and in-store customers.

the lab-grown store

NOW OPEN

Permanent Jewelry service is available upon reservation, free with a net purchase of HKD $5,000 or above for all online and in-store customers.

with love from the future

Echoing our extensive selection of conscious jewelry made from high-quality materials, recycled metals, lab-grown diamonds, and gemstones, The Lab-grown Store was built to challenge the norm of mass production and forge new ideas in the retail sphere. The reusable, scalable setup is designed and crafted with sustainability in mind to reduce environmental impact.

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Design Lab, an initiative by The Future Rocks, drives innovation through hands-on experiments and projects to uncover insights and enhance jewelry design practices. Committed to innovation, Design Lab focuses on creating conscious solutions that lay the foundation for a brighter future for future generations.

With a multi-disciplinary and award-winning team in Copenhagen, Denmark, Natural Material Studio aims to transform the discourse of design for equal synergies between human, nature and space. Through materials, the studio is proposing a new design typology and terminology based on systemic methodologies.

the packaging

a solutions for a better future

On a mission to forge new ideas in the retail sphere, The Future Rocks co-developed a ground-breaking packaging concept with materials designed by Natural Materials Studio. Through a material-led approach centred around the properties and qualities of often discarded or under-utilised natural resources, together, we created a new form of semi-transparent wrapping paper grown from protein-based bio-polymers, natural softners, clay, chalk, algae, reishi mushroom.

what's in store

"A Bacelona-based jewelry label that contributes to a positive impact on the planet, without compromising style."

"A French luxury label that pioneers the future of carbon-neutral jewelry."

"Switzerland’s LOEV offers a nod to modern icons of empowerment."

"Breathes new life into vintage jewelry pieces from a Hong Kong family-owned pawnshop."

"Parisian label Loyal.e celebrates gender-free styles that underpin the brand's liberated, convention-breaking ethos."

"Established in 2018, Lightbox is a cutting-edge lab-grown diamond brand that provides stylish, yet accessible jewelry."

"Germany-based Maren aims to tell a story about love, passion, and nature through each of the brand’s creations."

"Italian for "in the balance", Inbilico finds the balance between old traditions and futuristic designs."

"The Spanish jewelry label takes pride in total transparency and believing that each piece of jewelry is its objet d'art."